Dravot & Carnehan

“A connoisseur’s playground.” - San Francisco Chronicle  •  “Bench & Loom trades in classic masculinity.” - Los Angeles Times  • “Rugged, refined and classic, this would meet the approval of Ernest Hemingway.” - Sports Car Market • “Wow. Nicely edited, well tailored.” - Surface  •  “Where men should shop online." - Men’s Journal  •  "Looking at Bench & Loom, the question arises, ‘Where’s the stylish e-tailer for women?” - Wall Street Journal  

KIEHL'S SINCE 1851 – LIFERIDE FOR AMFAR

Kiehl's Since 1851 sought our expertise to leverage the brand's motorcycle heritage. Dravot & Carnehan developed the concept and name for the LifeRide – an annual celebrity charity motorcycle ride raising money and awareness for the American Foundation for AIDS Research. Responsibilities included organizing the weeklong ride, celebrity outreach, sponsor outreach, press outreach for national and regional markets, and store events. Participants have included Sharon Stone, John Corbett, Mary J. Blige, William H. Macy, Tyson Beckford, Jason Lee, Tricia Helfer, and Peter Coyote. Sponsors included BMW, Les Ateliers Ruby, and Tom Ford eyewear. The event has raised millions of dollars and generated billions of media impressions.

Editorial – automotive, travel, lifestyle

Dravot & Carnehan co-founder, Jared Zaugg, has served as automotive editor for The Rake and Man of the World, and as a contributing lifestyle editor for CNN Style and Ralph Lauren Magazine. He has worked directly with the designers and executive directors for Ferrari, Porsche, Maserati, and Ducati and written product reviews and branded content. 

PHOENIX PROJECT - REVIVING CLASSICS

Dravot & Carnehan launched Phoenix Project - a company dedicated to recreating clothing worn by the 20th Century's most stylish icons. Licensing agreements were made with Paramount Pictures, 20th Century Fox, Sony, and the estates of James Dean, Elvis Presley, Johnny Cash, Amelia Earhart, and Josephine Baker. Clothing was designed and manufactured in the US. Dravot & Carnehan developed the concept and site, sourced materials and established factory relationships, handled all product photoshoots, marketing, PR, shipping infrastructure, packaging, and order fulfillment. All items sold out and had a return rate of less than 1%.

"Phoenix Project – from history to haute couture." - Los Angeles Times • Phoenix Project brings the style of legends back to life." – Billboard

LEGEND OF THE MOTORCYCLE – INTERNATIONAL CONCOURS D'ELEGANCE

Dravot & Carnehan identified a gap in the market and pioneered a new approach to motorcycles as art. Hosted at the Ritz-Carlton, Half Moon Bay, Legend of the Motorcycle launched as the first world-class concours d'elegance exclusively for motorcycles, attracting a burgeoning international audience of collectors, judges and aficionados. We secured some of the most prestigious brands as sponsors, including Aston Martin, Architectural Digest, Cartier, Ducati, Bell & Ross, Riva, Airstream, BMW, Moet & Hennessy, Men's Vogue, Range Rover, Belstaff, Jean Richard, and Triumph. The event hosted iconic figures and personalities including Sandra Bullock, Ewan McGregor, Peter Fonda, Jason Lee, Giovanni Ribisi, Jesse James, Michael Madson, and Steve McQueen's son, Chad. Dravot & Carnehan produced and marketed the event, doubling attendance and increasing sponsorship commitment 30% year-over-year.

The Wall Street Journal, London Times, Fortune, CNN Money, and Los Angeles Times called it the best event of its kind in the world.

"The event's God of Speed bronze trophy is the ‘Oscar’ of motorcycling.” - Wall Street Journal • “Legend of the Motorcycle is rapidly becoming one of motorcycling’s most prestigious showcases." - New York Times • “Think Pebble Beach on two wheels.” – Playboy • “Legend of the Motorcycle has become the premier event celebrating the motorcycle.” – Auto Week

GESTALTEN - worldwide publishers

Dravot & Carnehan was tasked with increasing US sales and awareness by developing a communications strategy, in collaboration with Gestalten's US sales team and international MarComm department, to identify new distribution, branding, and awareness opportunities. With a  focus on public relations we secured articles in major outlets such as CNN Style, Dwell. Esquire, Gear Patrol, GQ, Man of the World, Men's Fitness, New York Times, Outside, Petrolicious, Popular Mechanics, Robb Report, Surface, and Wall Street Journal. Additionally, we helped facilitate collaborations with brands such as Deus ex Machina, among others. These efforts had a significant impact on US sales for the Berlin-based company. 

Dravot & Carnehan co-founder, Jared Zaugg, authored the book Gentlemen, Start Your Engines! (published by Gestalten), which became a #1 Amazon best seller in its category. He also contributed to The Ride 2nd Gear and The Drive.

imagination unwired - Mobile technology

Imagination Unwired is a new, pioneering mobile technology delivering rich media advertising directly to the home screen of mobile devices. Dravot & Carnehan is working to identify revenue opportunities in Latin America, including Brazil, Mexico, and Colombia, as well as forging relationships with advertising agencies and brands in those markets.

Ralph Lauren - Double RL

Dravot & Carnehan created unique brand experiences for Double RL customers in strategic markets, including London and Los Angeles. Additionally, we assisted with strategic content creation for Ralph Lauren Magazine.

Cine arts film festival

Dravot & Carnehan is consulting on the development of a new, modern film festival dedicated specifically to the arts. 

Turner Classic Movies (TCM) - Film festival

TCM and Legend of the Motorcycle hosted an oceanside outdoor viewing of classic films near San Francisco. This led to a partnership developing concepts for a Turner Classic Movies film festival.

VANGUARD - premium motorcycle

Dravot & Carnehan was asked by the CEO of Vanguard to help launch a new brand in the automotive industry and a new product in the premium motorcycle segment - the Roadster. Efforts included business strategy, marketing strategy, branding, product unveiling, promotions, public relations that, in addition to the successful launch at the New York International Motorcycle Show, resulted in media exposure on all six continents.